Product Marketing Leader

  • Remote
  • Full Time
  • Marketing
  • Manager/Supervisor

Botkeeper is an automated bookkeeping solution transforming the accounting industry. Named one of America’s fastest growing companies by both Inc. and the Financial Times in 2021, we’re building a team that isn’t afraid to push the boundaries of what's possible. Together, we work hard, collaborate constantly, lift one another up, and challenge each other without fear. Following our Series C funding led by Grand Oaks Capital, we’re now scaling to achieve the future of bookkeeping!

Botkeeper is looking for a Product Marketing Leader!

Position Overview:

As a key member of Botkeeper 's Product Marketing team, you will define and execute marketing, business, partnership, and product plans to drive growth and market expansion. Your work will include process mining and discovery, end-to-end work orchestration, and the latest self-optimizing AI and decision management capabilities which are at the core of Botkeeper's Intelligent Automation. You will work closely and collaboratively with customers, sales, product management, partners, and analysts to identify market opportunities and help lead product launches.

  • You will also develop a variety of compelling content (written, videos, demos, presentations etc.) to fuel sales, marketing, and customer success to effectively convey the value of offerings through all pertinent channels.
  • Be a subject matter expert for Botkeeper's features and capabilities
  • Create, publish, and maintain informative and highly technical content
  • Create, review, and deliver product demonstrations to effectively differentiate the product offering
  • Synthesize market intelligence & customer insights to develop a deep understanding of our market and customer segments.
  • Craft & author compelling audience-specific messaging.
  • Generate market awareness and provide direct support for sales opportunities
  • Participate in analyst relations activities, including attending and presenting at key events
  • Conduct market analysis to identify key opportunities and threats
  • Work closely with product management to impact product direction, possible new features, functions, and technology to be included within the solution
  • Measure and manage impact of marketing activity on the customer lifecycle, bookings and revenue
  • Partner with various team members to drive the development of training and education materials for prospect-facing teams across all segments and specialties.
  • Develop deep relationships with Product Management, Product Marketing and Sales teams to maintain role as trusted partner.
  • You're a results-driven product marketing professional excited about how emerging technologies can be leveraged to drive customer engagement and operational efficiency.
  • You are a knowledge seeker, continuously pursuing, trialing and dissecting the latest Accounting Profession focused technologies.
  • Most importantly, you are an outstanding communicator; a writer who enjoys developing messaging that will connect and resonate seamlessly with key stakeholder across Product Management, Engineering, Sales and Marketing teams, playing an integral, strategic role in our overall go to market approach for the Accounting Profession
  • You are hands-on with "can do" attitude, proactive problem-solving skills, and a drive for results.

Qualifications:

  • BA/BS degree required, MBA/MS a plus
  • 3-5 years of professional experience, with 2+ years in software product marketing /product management in Accounting or an Accounting related field.
  • Experience with application development and or SaaS technologies preferred.
  • Strong writing skills with experience building impactful content including white papers, interactive product demos, webinars, videos and case studies.
  • Demonstrated experience and proven track record in working in a highly technical and B2B focused products and solutions.
  • Ability to work effectively and collaborate with internal cross-functional teams and external customers and drive results.
  • Experience in communicating with sales teams, customers, prospects, analysts, and internal management
  • Data driven marketing approach, along with the ability to grasp and translate technical capabilities into business benefits.
  • Strong analytical skills, attention to details and overall a "can-do" attitude
  • Able to manage multiple projects simultaneously
  • Knowledge of various sales methodologies a plus
  • Ability to carry to full individual contributor workload in additional to leadership responsibilities; this role will be a player-coach model

About Botkeeper:

Botkeeper provides bookkeeping to businesses using a powerful combination of skilled accountants and automated data entry through the use of machine learning and AI. Our clients receive 24/7 accounting and support as well as incredible insight into their financials with beautiful dashboards and unlimited reporting. The platform easily integrates with a client’s bank accounts, credit cards, HR system, and POS system, and makes appropriate entries and adjustments to their QuickBooks Online accounts, providing businesses with a 24/7 AI-driven Botkeeper. The company is headquartered in Boston, MA. 

Botkeeper Benefits:

We offer unlimited PTO, competitive compensation and healthcare, remote work, and 12 weeks of parental leave. Additional benefits include our annual company retreat, incredible opportunities for career growth, continued professional education, and collaboration with our team of smart, supportive colleagues.

Equal Employment Opportunity Statement:

Botkeeper is proud to be an Equal Employment Opportunity employer and we encourage all to apply to join our team! We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, military or veteran status, disability, or any other applicable characteristics protected by law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to accommodations@botkeeper.com.

 

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